1. E-mail is cheap and easy. Start with a catchy subject line. Keep it less than 50 characters and avoid spam-like words such as "free," "act now," "discounts," "$$$" or "limited-time offer." Keep your e-mail message simple and to the point with a specific value proposition and a compelling call-to-action.

Try to make your e-mail as customized to your individual target as possible. A personal e-mail is more likely to be read.

2. Snail mail is still relevant. Mailing postcards, letters or simple brochures is also relatively inexpensive and can effectively supplement your efforts to build brand awareness. Industry research shows that some market segments still prefer print marketing to digital marketing. Plus, an attractive piece of mail makes a more lasting visual impression and has a longer shelf life. Keep messaging simple and to the point with a clear call to action.

3. Word of mouth-referrals rock! Good word of mouth is a fundamental part of building businesses and establishing a local brand and reputation. Do you have a strong base of repeat, happy customers? Ask them for referrals. If they send you a referral, be sure to thank them.

4. Facebook builds communities. Create a company profile that uses all the right key words to improve your search engine rankings. Make it friendly and newsy. Remember: It's a community, not an advertising medium. Invite your customers, partners and suppliers to join. Keep your page current with information such as company and staff news, new product information and community participation. If you have any Gen Y staffers on board, this is their turf. Let them run with it.

For more marketing tips that go beyond e-mail, read Coaches Corner, "Beyond E-Mail: Eight More Ways To Reach Customers" in this month's Promotional Consultant magazine.

Source: Dan Rochette is founder and CTO of business services company Facilis Group (UPIC: FACILIS), headquartered in St. Louis, Missouri.