Seeking Customer Service Excellence

     Customer service is the never-ending pursuit of excellence to keep customers so satisfied they tell others of the way they were treated in your place of business.

     A big problem in the sales world today is that many salespeople and companies spend more time and money to get a new client than to keep their current clients satisfied.

     Customer Service Tip No. 1: Treat everyone like they are the most important person in the world.

     One of the keys to this customer service tip is go the extra mile. Give the client more than they paid for. Treat everyone like they are the most important person in the world and they will become raving fans.

     Find ways to go the extra mile for your clients and they will reward you with more business than you can handle.

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TOP SHELF TIP NO. 161

"You can get everything in life you want if you will just help enough other people get what they want." 

Zig Ziglar, American author, salesperson and motivational speaker

     Customer Service Tip No. 2: A satisfied customer tells three people. An unhappy customer tells everyone.

     Have you ever had lunch or dinner at a restaurant and the food, service, everything was excellent? How many people did you recommend dine at that particular restaurant, three or four, probably?

     Now, the second half of this customer service tip -- have you ever eaten at a restaurant where you had to wait for a table, wait a long time for service, the food was bad, everything about the experience was awful. How many people did you recommend eat at that restaurant? None, right?

     Actually, you told everyone about this awful experience. Everyone you came in contact with for the next day or two, or more got an earful about your terrible experience and you advised them never to eat there.

     Excellent customer service is definitely a win-win situation. The client wins by getting more in value than they paid for and you win by creating raving fans out of your clients.

     Which group do your clients fit into? Are they truly satisfied, or do you need to make some changes?

     Source: Jim Klein is a sales trainer, personal coach and owner of From The Heart Sales Trainingowner. He helps sales professionals attract new