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When We Communicate Effectively We Succeed
Whether you're in commission sales or on a salary, your income and career advancement are directly linked to your ability to communicate and persuade. The higher you climb the corporate ladder, the more you will be called upon to speak. It doesn't matter whether you're a distributor selling promotional products or a manager goal setting with your sales team, if you want to focus attention and gain consensus, paint word pictures. In her book, Knockout Presentations, communications coach Diane DiResta suggests using vivid language, "Metaphors transport the listener to a different dimension. They grab hold of the mind and stimulate the imagination. The brain thinks in pictures, not words."
Analogies, metaphors, stories and anecdotes all work together to help you create vivid word pictures to keep your listeners emotionally involved.
Magic Words and Power Phrases
Over time marketing researchers have consistently found that certain magic words used in phrases and combinations were so compelling that sales followed the ads just as predictably as spring follows winter. Here are some power phrases that will create interest, generate enthusiasm and motivate people to take action:
· Guaranteed success
· Live your dreams
· Fast, easy access
· Unlock your potential
· Accept no substitute
· Time tested
· Go with a winner
· The results are in
· Extra savings
· One-stop shopping
While it might be true that some are born with a silver tongue, most people, like Churchill, have to work at developing their communication skills. A good way to improve your public speaking is to engage the services of a communications coach, attend Dale Carnegie training or join a local Toastmasters Club.
Developing the ability to speak with power and influence with passion takes time and effort to master, but it will pay off in big dividends.
Source: John Boe presents a wide variety of motivational and sales-oriented keynotes and seminar programs for sales meetings and conventions. He is a nationally recognized sales trainer and business motivational speaker.
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