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Wear It Well
T-shirts are one of the most popular apparel items to feature logos. Unfortunately, they often end up shoved in a drawer after being worn once or twice. Getting imaginative and offering your customer more than the average t-shirt will help your business become more profitable.
Start out by focusing on different garments such as jackets, scarves, gloves, hats and even flip flops. Work with your decorator and take time to order digital transfers and then apply it to different types of garments. Get wild and jazz up tees, polos, hoodies and other wearables with transfers in metallic and puff, to create unique textures and designs.
Digital transfers can be applied in seconds and they offer many opportunities to be creative and boost sales. This method is ideal for creating samples and helping you to underscore the power of promotional wearables. Relatively inexpensive, it is easy to create different logoed items to bring to a sales presentation to showcase your customer's brand.
Don't limit yourself to current customers either. Explore and target some of the top markets. Sports, education, and health offer huge sales potential. Think about the number of people you connect with on a daily basis and talk to them about their needs for promotional wearables. Remember the decoration is what makes the garment promotional, but it's up to you to make the sale.
Source: Cara Cherry is a PR specialist with Stahls' ID Direct. She has written articles for a variety of industry publications. Follow her on twitter @PRgirl704. |