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Get Carried Away
Bags are a wonderful add-on accessory. Handbags and backpacks can add to a group's uniformity. There are so many designs within the industry that suggesting a bag for a client should be pretty easy. Decorating the bag can be the challenge.
In this case, we'll focus on nylon bags. Printing on nylon is always a challenge. It often requires special inks to ensure that the design adheres, does not crack and the ink doesn't bleed or migrate across the bag.
Digital transfers when applied with a heat press offer a permanent adhesion. They are very durable and will not peel, crack or fade. Also, the process allows for the creation of extremely fine details. There are no limits on color and no per color fees either.
A great way to increase sales is to heat print your customer's logo or artwork on a sample backpack or bag and let your customer see how great their logo looks. Since there are no quantity minimums on digital transfers, creating one-offs and taking a sample to a client is a wonderful way to provide quality service and develop a strong, long term relationship.
Source: Cara Cherry is a PR specialist with Stahls' ID Direct. She has written articles for a variety of industry publications. Follow her on twitter @PRgirl704. |