Maximize Your Selling Power

     We've all heard various statistics about how many advertising messages we're exposed to each day. Depending upon which survey you read the numbers can range from 250 messages to 3,000 within a 24-hour period. The latter may seem a little extreme, but the fact that we're exposed to messages from a variety of different media outlets does add up quickly.

     So how do you help your customers stand out? What can you do to increase their potential for getting noticed if you're selling promotional products? The answer is in the decoration.

     There are a variety of decoration techniques such as screen printing and embroidery. This week, Promotional Consultant Today is introducing you to a technique you may not be as familiar with - heat printing. We'll discuss ways it can help you give your customers what they want and at the same time increase your sales.

sponsored by:
STAHLS' ID DIRECT

TOP SHELF TIP NO. 110

 "The less routine the more life."

Amos Bronson Alcott, American reformer, philosopher, teacher, 1799-1888

Turning Heads

     Caps can be a great way for companies to expose their brand. One decorated cap can literally achieve hundreds of impressions.

     Headwear comes in a range of styles and sizes. Each style and brand has its own characteristics that can make it difficult to achieve a high-quality impression. Some caps simply cannot be sewn on embroidery equipment based on their physical design. The sewing process tends to flatten the curvature of the cap, which can actually distort the fabric of the cap.

      Digital transfers that are applied with a heat press work well with everything from ball caps to berets. And because digital transfers are not limited by color, logos or artwork can feature unlimited colors at no additional cost.

     Whether you're creating a sample or filling a large order, there are no per-color charges or quantity minimums on transfers so you can order just one or 1,000. Specially designed cap presses that feature different platens make it easy to heat print digital transfers to any size or style of cap in just seconds.

     Want to increase your sales and help your customers stand out? Then consider great looking decorated hats that can increase the impressions your customer receives by at least 300 percent.

     Source: Cara Cherry is a PR specialist with Stahls' ID Direct. She has written articles for a variety of industry publications. Follow her on twitter @PRgirl704.