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Post Your Messages Responsibly
A common question is: "How often should I be posting messages onto these sites? Daily? Twice a day? Hourly?" Unfortunately, many people post too often and abuse the airways. They send too many messages, which has two very negative effects. First, you become an interruption rather than a welcome interlude. People who are following you and have your messages forwarded to their cell phone are constantly being interrupted by you. Now you're a nuisance.
The other problem is that search engines are designed to ignore these 140 character messages. However, there are strategic ways around that rule so that your 140 character messages become the alerts. The problem is that the search engines only allow a certain number of alerts per source, and it varies per search engine. If the search engines see too many messages coming from you during their standard interval period, they could flag you as a search engine spammer and lock you out.
So the best posting interval right now is posting something every 48 hours, as that's how long it takes for a message to go through the internet.
Source: Pam Lontos is president of PR/PR, a public relations firm based in Orlando, Florida. She is author of I See Your Name Everywhere." PR/PR works with established businesses as well as entrepreneurs who are just launching their company, and has placed clients in publications such as USA Today, Entrepreneur, Time, Reader's Digest and Cosmopolitan.
NOTE: If you want to learn how to harness the power of SMM through comprehensive instruction and real-world application register to PPAI's five-part webinar series PPAI Social Media Launchpad! This series covers the ins, outs and how-tos of the web's most popular and influential social media platforms. The webinar is led by Carrie Kerpen, from the Kbuzz, a leading word of mouth marketing firm. |