Blogs: Fresh Content Is The New King

     You might have heard the saying "Content is King." This idea is now updated, because fresh content is the new king.

     According to Technorati's State of the Blogosphere series, more than 900,000 blogs are posted every 24 hours. By posting fresh content, bloggers are able to add timely and valuable information for their readers, while at the same time increasing traffic to their site, building relationships and establishing themselves as the expert in their fields.

     When planning your blog start by focusing on the benefits to your site visitors. What do you think they'd want to know more about? Ask your customer service, sales people or receptionist to make a list of the top questions or areas of concern relating to your business. Spend some time researching and reviewing other similar blogs. You'll quickly find ways that adding a blog to your marketing plan just makes good business sense.

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TOP SHELF TIP NO. 26

"Before Elvis, there was nothing."

John Lennon, a member of the Beatles, singer-songwriter, author, and peace activist, 1940-1980

     This week Promotional Consultant Today will look at six tips to help you effectively leverage your blog. Today we'll look at the first two.

Use Your Blog To Increase Credibility

     Make sure your blog is well written so it entices the curiosity of a visitor. Also ensure each of your postings allows users to ask questions and clarify any doubts they might have. Organize your blog so it also allows your customers to easily find the information they are looking for by using the proper keyword tags and categories and a search option.

Use Your Blog As An Education Based Marketing Tool

Blogs serve the role of a teacher, so make sure your blog has valuable information for your visitors so they can learn more about your industry, viewpoints, area of expertise, products and specific technical information on a variety issues. Furthermore, your blog must be a place where visitors can send feedback and questions to you, which you can then respond to with helpful, relevant information and answers.

Source: Ford Saeks is the author and owner of Prime Concepts Group Inc,  a marketing services company that offers sales training, direct marketing, internet marketing, search-engine optimization, social media marketing, and Web and e-commerce development.